Ebook YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, by Jason G. Miles
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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, by Jason G. Miles
Ebook YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, by Jason G. Miles
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Review
Jason G. Miles' series of books on social media have changed my strategies... I found another of his books, YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, full of ideas that you can easily take advantage of...I agree with Miles that there is no "secret sauce," but the dedication and effort to make great content that people want to share is worth it. Your videos can drive traffic and results for years." Wharton MagazineHarnessing Youtube Marketing PowerUniversity Of Pennsylvania, 7-23-14
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About the Author
JASON G. MILES is the author of Pinterest Power and Instagram Power. Cofounder and marketer at Liberty Jane Clothing.
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Product details
Paperback: 256 pages
Publisher: McGraw-Hill Education; 1 edition (December 31, 2013)
Language: English
ISBN-10: 9780071830546
ISBN-13: 978-0071830546
ASIN: 0071830545
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#254,977 in Books (See Top 100 in Books)
Easy to read and helpful
Great book!
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Great content and up to date information
Very satisfied. Would buy again from this seller.
The author does a good job of giving you an overview of YouTube and how to effectively integrate several social media platforms.He describes various types of videos you can create, but the book does not go into how to make videos.The book does review options for advertising on YouTube as well.There is no discussion of Google Plus hangouts or how YouTube and Google Plus are integrated.
The is a really great book. Lots of top notch information
Just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space, and marketers are leveraging YouTube in powerful new ways to expand their reach and strengthen their brands, according to Jason Miles in this book.However, most established businesses fail to take advantage of the opportunities that YouTube offers because of:• Lack of creative talent to produce engaging videos• Fear of being on camera• Internal bureaucracy• Fear of taking risks, resulting in uninspired videos which fail to attract attention• Misunderstanding YouTube’s purpose• Failure to adopt a marketing strategy which will work on the YouTube platform• Inability to accept videos with lower production values but higher engagement valuesThe author describes the YouTube marketing journey of his family’s business, and how they used engaging low-budget videos, interaction with commenters, contests, a range of YouTube promotional tools, and integration with other forms of social media, to build a substantial band of loyal customers. Key factors in the success included creating videos quickly and frequently, and showing a high level of responsiveness to feedback.In my opinion this is a very helpful book, describing in a clear and interesting manner how any business can benefit from YouTube marketing. If everyone were to take the author’s advice, the value of video marketing would be diminished by overcrowding. Fortunately, most businesses suffer from too much inertia to take full advantage of YouTube, and accordingly substantial opportunities remain for anyone who has sufficient energy and persistence.
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YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, by Jason G. Miles PDF
YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience, by Jason G. Miles PDF
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