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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen
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From the Inside Flap
Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products. Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it. If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Define your minimum viable product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
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From the Back Cover
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE "If you want to create successful, innovative products that customers love, Dan's playbook is a must-read." —Hiten Shah, Co-founder of KISSmetrics and Crazy Egg "Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable — and if you want to build a successful product, you will too." —Aaron Levie, CEO, Box "A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products." —Laura Klein, Author of UX for Lean Startups "Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book." —Dave McClure, Founding Partner and Troublemaker, 500 Startups "Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product." —Sean Ellis, CEO of Qualaroo and GrowthHackers.com "Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone—from designers to business people to engineers." —Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit "Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time." —Ken Fine, Chief Customer Officer, Medallia
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Product details
Hardcover: 336 pages
Publisher: Wiley; 1 edition (June 2, 2015)
Language: English
ISBN-10: 1118960874
ISBN-13: 978-1118960875
Product Dimensions:
6.2 x 1.2 x 9.1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
143 customer reviews
Amazon Best Sellers Rank:
#10,846 in Books (See Top 100 in Books)
This book is without a doubt one of the most useful guides I’ve ever read when it comes to applying Lean Product concepts to real-life situations. It guides you through a step by step (it’s a playbook!) strategy for helping you build better, more innovative products, and while you are reading it, it gives you key examples and engaging stories to illuminate each of the steps. Contrary to other “business†books I’ve read, this one is directed and insightful (and entertaining!), making me want to continue reading, and more importantly, enabled me to immediately utilize the strategies.The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.
This is one of three books that every entrepreneur should read. The first two are The Lean StartUp by Eric Ries and The Phoenix Project by Gene Kim, Kevin Behr and George Spafford.In the Lean Product Playbook Dan provides you almost a step by step instruction set for the on the ground game of building a product and taking it to market. Be warned of one thing while you read, before you start saying "Well yeah in that case it would work like that but what about x?" make sure you read the entire chapter. 99% of the time Dan will answer that exact question before the chapter is done. It was kind of like he was reading my mind while I was reading the book. Very strange but in a good way.I purchased this book because Dan was coming to town to speak at a local meetup and I wanted to better understand his talk. What ended up happening is a major course correction for my product development. Only time will tell if this was a good idea but I'll have to say I feel much more confident in using the methods outlined in this book.
A lot of other reviews state that this book is a must for product managers... I disagree. I think it's a must for executives, entrepreneurs, and designers as well. I've had the pleasure of seeing Dan speak and walked away with a lot of nuggets of truths on launching products successfully with iterative cycles. It's great he's taken the time to write a comprehensive book that covers A-Z on lean product methodology. The interesting thing about Lean is that it's not just a product methodology. You will learn many lessons on how to apply to improve operations, processes, and virtually all aspects of your company.
Most new products (70-80%) fail in the market. And most of these products don't fail because they were built or marketed poorly; they fail because they are the wrong products to start with. Products that people don't really want or need (despite what they may have thought or blurted out during focus groups.)A great product-market fit is a rare beast and most companies discover too late that they've spent months or years developing and perfecting a product that the market does not care about.The Lean Startup approach has, deservedly, gained a lot of recognition and praise for helping entrepreneurs and innovators minimize their chances of failure by focusing them on validating their ideas before over-investing in them. But I've seen many entrepreneurs talking the Lean Startup talk and not walking the walk. Not because they do not WANT to, but because they are not sure HOW to. Experienced people have a hard-time giving up their old ways, and first-timers are not sure where to start.This is where Dan Olsen's book comes in. Dan guides you, step-by-step–and with a lot of examples and case studies–through the Lean Product process. The thing I liked best about "The Lean Product Playbook" is that, unlike many business books, there is no fat in it: it's a LEAN book about LEAN product–the opposite of those books that take one concept that can be explained in 10 pages and turn it into a 300-page book through repetition and filler material. Every chapter and every section contains clear and actionable instructions on what to do, what to measure and how to make sure you don't fool yourself.Winning in the market with a new product is a challenge, but Dan Olsen is a great coach and if you follow his advice and techniques you will be in a great position to beat those terrible odds for market success that I mentioned at the beginning of this review.Bravo "coach" Dan, and thank you for sharing your playbook with us!
I own the Audible and Kindle versions of this book. Why?! Because it's that damn valuable! I need the audio version so I can listen to it several times to let all the concepts sink in, and the Kindle version so I can read the words and make notes to go through later so I can apply them in my own projects. This is the evolution of Eric Ries "Lean Start Up". This book tells you the exact step-by-step process you need to take to make your product successful in the marketplace. This book needs to be required reading for anyone who has an idea for a product, manages new product development, or designs new products. This is probably one of the most important books I will read all year, and I am on track to read 100 books in their entirety this year!
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